Obviously. Everyone wants to earn profits when they set up their business. I could ask metaphorically “What’s profit?” but I wont. Instead I’ll tell you a story. 

There was this young man who settled in to make his first shop very attractive. He wanted lots of people to visit it, buy goods and leave all happy. Little did he know of accounting, but he was so sure that what he liked would also attract lots of young people to his store and would make them spend money there. He decorated all the rooms, bought allsorts of products and made it really beautiful. People indeed came and were amazed – everything was so bright, new, inviting and surprisingly cheap. They wondered around the aisles, picked up lots of goods and even bought quite a lot. At the end of the day however the young owner wasn’t able to pay off his suppliers. It’s not just the investment he made for the decorations, but the goods, the utilities, the rent. Why? Simply because he had no idea how much all of this would cost him regularly and even more, he wanted for the goods to be cheap so he didn’t even consider that the prices should in addition to his profit include all the other expenses he’d have.

Yes, not smart you’d say and even think that had he been educated in business none of this would have happened. Well, let me tell you that it would. Doing business is living your ideas and dreams, but what comes extra are real life expenses, situations etc. A business idea is your idea, but does it appeal to your potential clients? Can you afford such expenses you’ve planned per sale? For all of this you need accurate accounting.