The best way to measure two seemingly identical companies is using financial ratios. They are same for every company so obviously they give an independent and objective financial measure of the performance of each. However, do note that companies operating in totally different business sectors don’t necessarily have comparable ratios – like fruit seller compared to car manufacturer – the inventory turnover is completely different for those two.
A financial ratio simply put is a relative magnitude of two or more numerical values. The numbers are taken usually from company’s own financial statements (usually from balance sheet, income statement and statement of cash flows). The ratio is expressed either in decimal values or as a percentage. As a general rule, ratio lower than 1 is shown as a percentage and ratio above 1 is shown in decimal value.
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